A valued Employee or as a prize for a Sales Contest, etc. Don't wait for them to be offered since I've found that many times the Rep I was dealing with didn't even Email Database know these things were even available. [28] Testimonials: If we say it, the Prospects can doubt us. If a Client or Customer says it, then it must be true. Use Testimonials on your Web Site, Brochures, Cover Email Database Letters and Product or Service Descriptions. If possible, use the person's photograph. Of course with the new FCC rulings, always make sure you keep a copy of the original Testimonial for your records. [29] Write Killer Kopy: Here are a couple of quick Tips for writing great promotional Copy.
Tell a Story and give them every reason to buy and not just a few. Include a couple of Testimonials. Build in Answers to the most popular Objections and/or Email Database Questions. Include a strong Call to Action. Give them a Bonus for ordering now or possibly make it a limited time Email Database Offer. Also remember that successful Ads mention the most important part of the Offer 3 times. [30] Test Long and Short Copy: The Short Version would normally be the Features and Email Database Benefits while the Long Version will get your Prospect and Customers emotionally involved with you, your Company and your offering.
The Long version will can outsell the Short version by as much as 40%. [31] Promote Holidays: Depending on which ones you count, there are 10 or more Holidays Email Database per year. Many Businesses thrive through them and most suffer because of them. How many can you profit from by starting a promotion using that particular theme? You might have to push the Email Database envelope a little like the TV Ad I saw recently promoting a Pap Smear as "The perfect Holiday Gift for the Lady you love". That's a little crazy even for me however it did get my attention.